Hi, I’m Varinder Parihar,
I run Google Ads. Have done for more than 10 years now. Most of that time has gone into Search campaigns — building them, fixing them, figuring out why one account converts and another one bleeds money for no obvious reason.
A few years back, my work started leaning almost entirely toward one type of client: car dealerships. It wasn’t planned. It just happened, project after project, until I realized I understood this space better than most general “digital marketing” advice out there.
That’s really the reason this blog exists.
Most Google Ads content online is written for every business at once — a bakery, a SaaS company, a law firm, all lumped into the same “how to run Search ads” article. Dealerships don’t fit that mold. The buying decision takes longer. The keywords are messier. And a huge amount of ad spend quietly goes to waste on clicks that were never close to a sale.
I write about what I actually see in dealership ad accounts. Campaign structure. Negative keywords that matter specifically for auto. Seasonal patterns dealers don’t plan for. And lately, how AI agents fit into the picture once a lead comes in after hours — something I’m testing hands-on with a dealership right now.
I’m not trying to sell a course or promise you’ll double your leads by next week. I just want to write down what’s actually working (and what isn’t) from real accounts, in plain language, one post at a time.
If you run ads for a dealership, or you’re trying to make sense of where AI fits into your marketing, I think you’ll find something useful here.
— Varinder Parihar